Knowing Your Target Audience

Identifying your target audience will help you to reach and define the right sort of customer profile, demographics that you intend to reach out, be it on an individual face-to-face level, small & medium company, large corporations or an online shoppers’ presence.

Selling your products and services to the wrong target audiences can cause frustration if you did not do your primary research correctly or drop of sale revenue for the day, week, month or the quarter.

I’m there to hear you out to reach your target audience, segment or increase market share.

Communications Brand Message

Crafting the intended message is crucial to communicate your point to the targeted audience. The correct message will move people to act accordingly, be it on traditional prints or digital social media sites, whereas if your brand communicates the unintended message you may lose brand loyalty and credibility.

It’s a crucial aspect to form the right communication message or else you will be wasting your advertising expenditure dollars! It could be a message to support your new product launch, promotional sales activities or grassroots annual event to contribute back to communities and creating a wonderful brand experience.

Need to craft a desirable message to reach your audience for a campaign?

Integrated Marketing Strategy

What do you have in mind when it comes to this terminologies. This word sounds complicated, yes it can be to a specific aspect if you are managing multiple brands concurrently and it requires your attention to details. Plan your day to day promotional activities is only a fragment of a brand strategy. To some of us it is just too hassle and it takes months to plan on a yearly marketing calendar. What goes into a yearly marketing calendar, what is your game plan to deploy these strategies and how much marketing budget are you allocating a year to reach your sale target?

A marketing plan changes periodically based on various seasons to roll out product launches, it supports thematic promotional sales activities and it engages with audiences for a grassroots event, corporate social responsibility, a go green initiatives to protect mother nature and our next generation and leveraging on celebrities or event sponsorship to bridge your target market and driving brand visibility to the highest level and converting enquiry and traffic to your business doors, physical or online store that you have in mind.

This applies for local and international brands as all strategies are tailored made to fuse target audience and call-to-action plans. An integrated marketing strategy leads to brand consistency.

I have been passionate about driving the right strategies from the agency and client point of view.

Measuring Conversion

Besides identifying, communicating and planning out a good marketing strategy for your company. Evaluating the conversion rate is equally important as the numbers speak the results of your action plan. This process require monitoring of consumer engagement leads perhaps for strategic partnerships of trade shows, promotional mechanic that drive lead conversion, and regulated terms and condition applied. It could also be face-to-face engagement road show staged for a periodical period on various target location.

Related integrate marketing strategies could be also be in a form of a digital campaign based on Search Engine Optimization (SEO) or Search Engine Marketing (SEM) to drive traffic to your website directly and sharing contents on possible social media site digitally. All measurement on conversion is linking back to your primarily objectives set at the very beginning of your planning stage, be it to achieve brand awareness or monetary values or both concurrently.

All contributing factors leadings to Public Relations activities, a large-scale event management platform from road shows to warehouse sales & celebrities sponsorship require a good knowledge in qualitative and quantities research before the implementations to channel out this marketing programme.

I have been involved in brand building activities to support business on local, regional, international, retails businesses.

Your trusted branding partner.